Spain is one of the world main touristic destinations in the world thanks to the private tourism and the incentive tourism (the regular one). Now the aim of the country should be to “become a benchmark within the luxury events sector”. This is the statement of Blanca López, the founder of Les Belles Maisons, a chain of historical houses, palaces and castles that hold events.
At the moment, France, Italy and the UK are at the top in the luxurious events sector because they have worked to achieve that. Spain, says Ms López, “has many things to offer” in order to become a benchmark in this sector: innovation, gastronomy, history, culture, good climate, art, etc. However, the incentive sector has not already explored its opportunities in the ‘luxurious events’ world.
Now that it seems that the economical situation is improving, Ms López suggests “planning strategies” for the next years, and not only to focus on the current season.
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