Apr 27

How do we measure the success of trade shows?


It is not always easy to prove attendance to events offers the best ROI, for benefits are not that evident or predictable and hardly ever immediate. However, there are still strong arguments to keep both attending and organizing trade shows and business events, two of the main ones being:

  • When the ultimate purpose is raising awareness of the brand or reminding people what your offer is, these kind of events will always be worth it, regardless of the particular number of leads you can get directly related to the event.
  • Trade shows have always been and will for sure be the great way to add new contacts to your agenda, meeting new people and get a general feeling for the state of the industry

Notwithstanding that, if you want to make sure you and your company make the most of any event, tradeshow or conference you attend, the services of DMCs could be a point of major interest for you.
Are you attending any tradeshows in Spain any time soon? Do you feel curious what ETB can do for you?

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Related posts:

  1. ITMA Barcelona’s Trade Fair with 100.000 visitors produces €800M turnover
  2. Mobile event apps for conferences and corporate events

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