“Spain is the European country which will grow the most in 2015 and this will stimulate the incentive tourism sector”. This is the main statement made at the presentation of the 2015 Market Study by Evento Plus at the NH Constanza in Barcelona.
The incentive tourism sector is supposed to regain its importance in this context of general growth. Fortunately, Spain offers a mixture of gastronomy, nature, amusement, relax and a wide range of activities to be undertaken that make tourists choose this country. Moreover, in Spain there are leading venues and fairs in which most congresses take place. The Fira de Barcelona, for instance, reached its top last year.
Regarding the Mice sector, the events which will take place this year in Spain are the following: 1. promotional, 2. meetings, 3. formation, 4. incentive, 5. conventions and 6. team building.
The sectors of the companies which do these kinds of events in Spain are: 1. Tech, 2. Auto, 3. Bank, 4. Pharma.
The regular client value the creativity and the specialization of the agency, and more and more they welcome the tech involved in the activities they do (APPS, WiFi and big data, among others). Therefore, the agencies should adjust themselves to every single client.
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