The Canary Islands have definitely succeeded at the ITB event in Berlin. Their booth has been awarded as the best of all the European stands which played their part in this edition. The jury, made up by members of the trade school Cologne Business School of Arts and Cultural Management, has highlighted the good quality of the videos and images showed at the videowalls in the stand, the innovative lighting system made by led screens and the way through the stand has been built: by wood.
However, the Canary Island Delegation has not only been awarded because of these elements, but also due to the original Canary food they have offered (juices and wine, among others) and because of their staff, nice and professional.
The stand, promoted by the Government of the Canary Islands, has been previously used for the official tourism fairs in London (WTM) and Madrid (Fitur). In Berlin, more than 120 companies visited the Canary Islands Stand, which occupied close to 300 meters.
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